Before you ship: EORI, importer of record and VAT
Settle one question before anything else: who is the importer of record in the UK for this shipment? Incoterms decide the default. Sell DDP and you, the overseas seller, are the importer, which pulls a GB EORI number, indirect customs representation and UK VAT registration into your lap. Sell DAP or FCA and your UK buyer imports instead. There is no universal right answer, only a right answer for your structure, so take professional advice on this one early.
- Importing into Great Britain needs a GB EORI number, whoever holds the job (GOV.UK, updated 7 Aug 2025).
- A business not established in the UK can only make customs declarations through an indirect customs representative, who becomes jointly liable for the customs debt (GOV.UK, updated 21 Aug 2024). Expect them to vet you accordingly.
- A non-established business making any taxable supplies in the UK must register for UK VAT with no threshold. The £90,000 threshold applies only to UK-established businesses (GOV.UK, updated 10 Oct 2024).
- Import VAT runs at the standard rate of 20%. Postponed VAT Accounting, PVA, lets a UK-VAT-registered importer account for import VAT on the VAT return instead of paying it at the border (GOV.UK, updated 16 Jun 2025).
Get the structure wrong and every later step lands on the wrong desk. Get it right and the rest of this page is a sequence, not a scramble.
Sources: Get an EORI number, GOV.UK (updated 7 Aug 2025) · Customs representatives, GOV.UK (updated 21 Aug 2024) · Register for VAT, GOV.UK (updated 10 Oct 2024) · Accounting for import VAT on your VAT return, GOV.UK (updated 16 Jun 2025)

